The Weekly Pop Pulse
Where culture, chaos, and caffeine collide.
Jacquemus x L’Oréal: The Beauty Plot Twist We Never Knew We Needed
Hold onto your Chiquito bags, folks! Jacquemus is sashaying into the beauty scene, and honestly, it feels like a French rom-com plot we didn’t realize was missing. In a move that screams “Oui, but make it chic,” Simon Porte Jacquemus has teamed up with L’Oréal to create a beauty line that promises to surprise the entire beauty planet. Cue dramatic eyeliner flick.
Simon has been dreaming about this since the early days of Jacquemus, proving he’s not just about sun-soaked linen and viral banana prints. L’Oréal isn’t just sprinkling some euros into the mix; they’re making a minority investment, aka the corporate equivalent of “I like you, but let’s not put a label on it.”
Fragrance is an obvious first step (imagine a scent called “Banana Breeze” or “Montaigne Muse”), but what’s next? Lip balms in micro-mini Chiquito cases? Blush inspired by Parisian sunsets? One thing’s for sure: if Jacquemus can make a bag the size of a Tic Tac go viral, imagine what he’ll do with lipstick.
Billie Eilish Drops “Your Turn”: A Fragrance That Probably Listens to Sad Playlists Too
Billie Eilish is back in the fragrance game, and her latest scent, Your Turn, feels like it belongs in the soundtrack of your moody late-night walks. Described as a warm, woody blend with ginger, peach skin, and sandalwood, it’s basically what we imagine a Gen Z forest would smell like—fresh, slightly mysterious, and ready to ghost you.
It’s unisex because Billie doesn’t do boring binaries. It redefines versatility, which is fragrance-speak for “it smells good on literally everyone.” We predict Your Turn will be the olfactory equivalent of posting vague, emotionally charged Instagram captions.
“Montoya, Por Favor!”: Reality TV Has Officially Peaked
Move over, Love Island. Step aside, The Traitors. Reality TV has a new king, and his name is José Carlos Montoya. If you haven’t seen the viral clip from La Isla de las Tentaciones, where Montoya goes full telenovela after seeing his girlfriend cheat on him, are you even online?
It’s got everything: betrayal, shirt-ripping, dramatic beach sprints under lightning-filled skies. Honestly, Shakespeare could never. The clip has been meme-fied faster than you can say “Montoya, por favor!” and it’s now the gold standard for emotional overreactions. Forget subtlety. In 2025, we scream into the surf.
Super Bowl Ads 2025: Playing It Safe, But Make It $8 Million Worth of Safe
This year’s Super Bowl ads are like that friend who won’t pick a side in an argument. No politics, no controversy—just Matthew McConaughey selling Uber Eats and GoDaddy reminding us they still exist. AI and weight-loss injections are taking center stage because nothing says “football” like existential dread and GLP-1 shots.
The vibe? Corporate caution meets TikTok trends. Uber Eats is doing “We don’t judge” skits with Martha Stewart and Charli XCX, while DoorDash is leaning into “girl math” logic. Honestly, for $8 million a pop, we expected more chaos. Where’s the streaker with an NFT tattoo? The avocado war ads? Bring back the drama!
Ikea x Breeze: Because Nothing Says Romance Like Meatballs in Bed
Valentine’s Day is around the corner, and Ikea has decided that true love is... sleep compatibility? Teaming up with dating app Breeze, they’re hosting first dates IN THEIR STORES. Imagine eating Swedish meatballs in bed with someone you just met, surrounded by faux plants and suspiciously affordable bookshelves. Romantic, right?
Couples are matched based on sleep habits because, apparently, that’s the new love language. Forget zodiac signs; it’s all about duvet thickness and mattress firmness. Honestly, this is either the beginning of the cutest love story or the weirdest true crime podcast. Either way, we’re invested.
Until Next Time, Stay Unapologetically Dramatic.
Hot takes, cold brew, and pop culture chaos—delivered weekly.